IPTrademarket® was established in 2009. We have been practicing in and around the IP and brand licensing industry since 1994. Throughout our history we have been in constant contact with Trademark Lawyers, IP specialists, FMCG companies, Retailers, Manufacturers, Marketing Services providers and Consumers. Our MD Andrew Levy has lectured around the world and is the co-author of the bestselling licensing book “Secrets of Success in Brand Licensing”. We are a completely independent organisation with no affiliations to any law firm or governmental body.
For In-House Lawyers
Your company may well have a number of Trademarks which they do not currently exploit. Although these are an asset to the company they are not generating a revenue. Placing your company’s trademarks with IPTrademarket® offers the company a protected platform so that they can be licensed or sold to generate an income.
For IP Lawyers
Your clients may well have a number of Trademarks which they do not currently exploit. Although these are an asset to their companies, they are not generating a revenue. Placing your client’s trademarks with IPTrademarket® offers their company a protected platform so that they can be licensed or sold to generate an income. As their ‘agent’ you should be able to charge a fee for this service which will result in a win-win for your practice and for the client.
It is getting harder and harder to find Trademarks and corresponding URL’s which are available for license or acquisition. IPTrademarket® is where you can find the Trademarks and URL’s all in one place. IPTrademarket® liaises with the Trademark owner or representative on your behalf for the sale and offers a licensing agency service should you prefer this option.
The Value of Trademarks
We recognise that there are many different means by which trademarks can be valued. Often their value is based on whatever someone is prepared to pay for it!
Sometimes there is little or no demand for the IP. Sometimes the trademarks are tied to very successful and well-known businesses which without them would have no value, which makes them extremely valuable.
What we do
We discretely help companies buy, sell, license and extend their trademarks into different categories and territories. We are experts in trademark sales, licensing and brand extensions and we have been operational in the industry since 1994.
Our client approached us with the StoreRight® trademark and storeright.biz url. The mark was registered in class 16 in the UK only. It was not being used and was a “dormant “asset. We found a licensee to take the mark on an exclusive basis and they are paying a royalty to our client from which we take our commission.
How we do it
Trademark owners or lawyers contact us in confidence about their trademarks which they wish to either sell or exploit. They are often accompanied by their corresponding URL’s. We ascertain the commerciality of the IP and issue our T&C’s for signature.
We then offer to sell or exploit the IP to relevant parties. In all cases we keep our clients informed as to progress via monthly reports. This costs the clients nothing as we make our revenue on commission from sales and licensing. We always seek permission from our clients before proceeding to sale or license as ownership of the IP rests with our clients.